Skills & education

Design skills:

  • Service and user experience design (including but not limited to journey design, information architecture design, interaction design, information design, copywriting, usability, brand behaviour design)
  • Research (qualitative, ethnographic and classic stuff like workshop facilitation, stakeholder interviews, info gathering etc.)
  • User centered design (research, design and testing)
  • User experience strategy


Related industry skills: training, design management, account management, project management, business management, resource management, business development.



  • Post Graduate Diploma from the AAA Schoold of Advertising, Johannesburg, in Copywriting, Advertising and Marketing (1996)
  • Bachelor of Arts from the University of the Witwatersrand, Johannesburg with Majors in Philosophy and History of Art (1995)




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